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Winter has gone, and Spring is coming on!
Date:3/18/2013 1:41:31 AM

By the same token, the seasons are turning on with the passage of time; everything is changing with different situation too. We can never advance smoothly always while will never be shipped in the windward all the time too. All what we need to do is just waiting for the better situation and hard-working with our sheer persistence. In the year 2012, the animation and e-games industry has suffered great twists and turbulent, and many enterprisers have been deeply perturbed by the alarming way that the situation developed. All of these suffers will be disappeared with the official apportioning of 55th Order-the Regulations of Entertainment Place from Ministry of Culture. The Order about Animation and game entertainment place “if the operator need to arrange the business with prizes in the entertainment place, then the prized articles should be recorded in the cultural department of local country-level city”not only offers the redemption game clear legal basis but also provides more freedom and space for the management and development of animation and game entertainment place, which is absolutely a very important policy signal that can promote the development of this industry.

Like the beautiful scene in the warm sunshine coming with the spring girl, because of the great potential market and the specific industry official regulations, the animation and e-game industry will recover soon after suffering a whole year torment. On Feb.4th, the Ministry of Culture has officially issued the Regulations of Entertainment Place which will set up three important systems: the administrative guidance system for building up an entertainment place, the self-revision and self-inspection system for the entertainment cultural products and the hearing system for entertainment place. This decree has been officially implemented since the time March 11th 2013. what’s more, the regulations which permits the industry operators to manage the redemption game and animation and game entertainment place to be operated sub-regionally provides the new regulations and directions for the business management of the entertainment industry.

The Setion chief Li Rv of entertainment art-performance and artwork section which is from the culture market department of the Ministry of Culture has made a bright introduction of the economic situation of the industry: “Comparing with the high max time, the quantity of China entertainment places have been 30% to 50% less, while the business receipts is increasing. The total entertainment turnovers reach a good number as 4772 million RMB and the assets profits have been 11.6% increasing compared with 5 years ago. The entertainment market development of our country has already passed the starting period that invested subjects were varied, mixed, weak, small and disordered. There are many more powerful social capitals having been changed to be invested into the singing and dancing entertainment industry and animation and e-game entertainment industry. The entertainment enterprises are placing great importance on building up its own brand name, perfecting the overall competitiveness and managing the business with the brand name, chain shops and characteristic product.”

Currently, Chinese policy is to vigorously develop the cultural industry. Thus, to enrich peoples’s entertainment life will be one of the very important development contents. The developed culture including creating and producing the intellectual products. So that people can improve the quality of their life by satisfied the spiritual cultural requirements. While the development concept of the animation and e-game industry is to be entertaining, healthy and positive, this coincides with this policy very well. The international experience shows that: when the GDP reaches to be $3000.00, the residents should live in a life that spiritual and cultural consumption is as important as material consumption. Which if it is more than $5000.00, the resident consumption of the spiritual cultural requirement will reach a flourishing time. Presently, our country already started to step into the great requirement time for the spiritual cultural consumption. The animation and e-game industry absolutely has reaching its good positive moment to enlarge the market share in the entertainment market. 
Our business has had a lot of ups and downs in the dragon year. We have been better understood very well that the difficulties always test the enterprisers’ determination and patience. Spring is coming, everything is coming to life, the trees become green and the flowers give off fragrance. In such peaceful and positive policy environment, we should grasp the opportunity and try our best to manage our business, thus to develop the animation and e-game industry prosperously.   


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